Concept and Colors

Various Colors in Logo Designing

2011-12-29T23:28:00.000-08:00

Colors are responsible for creating a strong impact on people. When they look at a logo design, it is the color that speak volumes about the company. Logo designers must understand color psychology and the impact that different colors have on the industry. Here is a quick guide to understanding some basic colors.

• The light and pastel colors are known to soothe and relax the mind of man.

• Red represents, passion, strength and vitality. Often used sparingly to showcase energy, activeness and efficient services.

• Yellow is an appetite stimulant. It also includes positive feelings and cheerfulness. The best feature of yellow in the logo design is it's ability to attract the attention of the audience.

• Blue is known as a royal and imperial color in logo designing. It influences power, authority, self-esteem, safety, firmness and faithfulness. Most company logos use blue color to display themselves as a sleek and serious entity.

• Green is known for its "environment-friendly" touch. This is because the effects of green comprise calm, liveliness, health and transparency. Green is most widely used in eco-logo to send out a message that the company cares for the environment.

3 Things Your Customers Want and How to Deliver Them

2011-11-20T22:11:00.001-08:00

Customers who participate in logo design contests often need professional attitude from logo designers and demand certain services that should be delivered to them. Here are some things customers want from you and how you can deliver it to them.

Be Quick, be Smart – Customers need instant feedback and they are not going to wait for you to take your own sweet time. Keep the customer informed about every aspect of the resolution.
Avoid The Fine Print – Be precise and upfront about policy changes. Most customers will gladly accept any changes provided they are notified promptly in advance with sound reasoning.
Don’t Promise More Than You Can Deliver – Its not good to be all talk and no action. Do what you can, but never give brilliant ideas, just to fall flat when practical demand arises.

There is a reason why many smart businesses today are implementing and perfecting customer service practices. A company’s success lies in its customers. Therefore satisfy your customers and you get to reap benefits.

Color Relation with Geography

2011-09-21T00:10:00.000-07:00

Color Associations

Colors are known to affect our moods and behavior. As creative people we are generally trying to pick out the best color contrasts and are open to picking suitable color combinations for our work. Appealing colors are know to have a high chance of catching the eye and attracting viewers than dull colors or strange color combinations. Where colors are know to attract, they can also repel and that is why artists are vary of using color combinations that might appear repelling.

While this may seem strange to some, colors also have a very strong association with geography. A color that may be appealing in one country might be taken as a sign of bad luck in another. Geographical associations of color play a very important role in creativity. For instance, white color is known to represent mourning in the East but in the West it represents purity and innocence. hence the white bridal gowns.

Color associations and differences are primarily dependent on national ideologies, history, traditions and religion. And that is mainly why an artist, when designing for a client, should not just understand his demands but also know the region he will be catering to, lest he makes the wrong color choices.

Color Psychology in Graphic Designing

2011-08-17T01:45:00.000-07:00

While you are working in graphic designing, you have to understand the psychology of the various colors involved. You will have to know where to use what kind of color as the wrong use of color could give end up creating a catastrophe for your work.

Here’s a list of the basic colors and the meaning they imply.

RED

Hot, dynamic, stimulating and exciting, it is often used to draw attention towards a certain element in the design. Best for designs focusing on power products, passion, women accessories and romance items.

Example: Red Bull - - Has Red for showing power and energy!

Coca Cola - - A classic, tempting drink

YELLOW

Yellow is the brightest and expresses warmth, happiness and stimulating environments. It can be used for designs that revolve around children and young adults.

Example: Macdonald’s - - Yellow for Food!

Shell - - Indicating a stimulating environment.

GREEN

The color has a calming, soothing affect and is also rejuvenating. It also represents stability and inspiration.

Example: Animal Planet - - Focusing on the planet, on the green environment.

Green Tech Landscape - - A company providing landscaping services

BLUE

Represents security, dependability, trustworthiness and bringing in a peaceful sense of calm and spirituality. Always great to be used for corporate logos.

Example: HP - - Using blue to reflect its professionalism and trustworthiness.

IBM - - Using blue to reflect its high level of corporate strength.

BLACK

The most commonly used color that represents power, elegance, modernity and a deep mysterious power. Black can also be neutralized to a gray color, neutralizing the affect.

Example: Jame’s Bond’s 007 logo is a classic example of a black mysterious spy logo.

PURPLE

Used for royalty, the purple color has always been majestic. Used for royal designs and elements to do with spirituality and religion, purple has always been a choice for religious representations.

Example: Hallmark Cards - - Expressing beautifully designed cards

So folks! That was your list of basic color designs! Wish you a great design!

Colors & Mindsets In Logo Design

2011-06-01T00:34:00.000-07:00

Logo Design & Colors

In designing the logo, colors are spot colors. By "flat", we hear the colors displayed even in the shade and intensity. Designers seldom use the logos of gradients, and which do not appear uniformly produced on different surfaces such as paper, plastic, wood and metal. Logos that use color gradients can also cause problems for other developers to modify or redesign when the need arises.

Another reason for the logo design consists of flat colors are the dynamics of their appearance. Gradients disappear in white, reflecting the vagueness or uncertainty. Flat color is strong and visible even from a distance. This quality is important because the colors of the logo design has a certain meaning, must match the name or brand identity, represented by the logo.

Between food manufacturers and restaurants and eateries, the blue should be avoided. Psychological studies have shown the effects of food in light blue or blue coloring on the appetite of the guests. Blue light suppresses appetite because it is unnatural and too weird for comfort. The best color for logos related to food would be red, which makes people hungry.

Seeing red increases heart rate, which makes people feel happy. The more excited they become, the desire to eat or drink gets stronger. In nature, red is also common in foods such as fruits such as apples, cherries and strawberries, and vegetables such as tomatoes. Many restaurants and fast food chains to enjoy the effects of red in the body.

When a company chooses to be friendly with nature and environmental protection, use basic colors of green and logo design. Green with brown and yellow colors associated with nature. Moderate brown tones add to the vitality and happiness of yellow, which combines the serenity and freshness of the green.

For companies in the IT industry, the best colors to use strong colors combine fresh and authoritative. Colors like blue, gray and black evoke authority, security and reliability. logo design systems that use one or all three colors are considered contemporary, comfortable and dignified, which are important in the image of a company.

Other colors such as pink, purple and orange might seem feminine, but they also have strong qualities. Pink is the robust health, while Orange gives off a warm exuberance. Purple has long been associated with royalty. It creates an impression of elegance and glam, especially with clothes.

However, recent changes in the psychology of popular culture is purple and his partner matching, fuchsia, the color of the lighthouse gay and lesbian pride. Thus, purple or fuchsia can also mean a streak of rebellion, conformity or an air of mystery. Pairing purple yellow or orange can turn the system into a positive statement of placing themselves above the rest or separate company or a product in a class by itself.

Whatever the color of a designer used to design the logo, the decision always rests with the customer's requirements. Although the choice of colors may seem incompatible with the eyes of the creator, the use of dyes can save the color scheme from the curse of celebrity ugly to a separate class in the design of the logo.

How Colors can make an Impressive Logo Design?

2011-03-19T23:00:00.000-07:00

Colors can have a considerable psychological impact on the human mind, resulting in inducing emotions ranging from affection to resentment. Therefore, when selecting colors for your logo, it is highly recommended to choose only those colors that can truly reflect your business values and message to the target audience. In this post, you will find out how different colors can create an impressive and appealing logo design for your corporation.

Blue

Blue color is usually used to denote reliability, loyalty, steadfastness and faithfulness. It is considered a royal color, widely used by the corporations that want to induce a professional, serious and sober feel to their business.

Red

Red is the color of attention, energy, excitement and passion. It can effectively evoke strong emotions of vigor, vitality and strength. It is commonly used in logo designs to generate interest in the audience.

Purple

Purple is a powerful color that implies sophistication, royalty, classiness and elegance. In logo designing purple color and its different shades are often used to instill more professional feelings and make corporate logos standout and look powerful. Many educational establishments and companies associated with luxury products use different shades of purple in their logo designs.

Yellow

Yellow is the color that evokes feelings of warmth, harmony and positivity. Aside from being attention-grabbing, it also implies contentment and buoyancy. It is usually used to catch the attention of the beholder right away.

Green

Green color promotes feelings of health, freshness, nature and stability. It gives a calming and very clean look, so organizations related to health, environmental and ecological businesses usually use this shade to represent their business.

A logo design is an integral part of an organization that reflects the ethos and values of an establishment. So when designing logos, always choose colors wisely and remember to ponder the meaning of the colors you opt for. Selecting the right colors for a logo design will make an impressive corporate image for your organization.

3 Things to Consider while Selecting Colors for a Logo Design

2011-02-18T21:35:00.000-08:00

Colors are the most important part of a logo design that make or break the brand identity of your business. Choosing the right colors can add value to your corporate logo, while making it more effective branding element for your company. Since, colors are the non-verbal way of communication; therefore, it is important to understand the psychology of color choices. In this post, I am going to mention some important tips that really help you choose colors for your logo design.

1. Choose Colors that Complement your Business Vision

Since, the whole brand image of your company is solely relied on a logo. So, try to choose the colors that complement your mission statement and significantly convey the message that you want to get across. For instance, if you run a food business, incorporate bright and tempting colors such as red, orange or yellow into a logo design that will surely entice food lovers towards your business. Likewise, if you are setting up a professional corporation, use corporate colors like brown, navy blue, red, green or purple in your logo to bring a professional feel. Hence, every logo design tends to be different because every company has specific values and mission statement.

2. Select Appropriate Colors that Stimulate your Audience

Different colors evoke different psychological responses. While creating logo design, an appropriate color selection is critical. Consider using relevant and appropriate colors that easily convey the message of your products and services and most importantly to create enough interest and curiosity about your services and products among consumers. The preferences of your intended audience should be your foremost consideration while designing a corporate logo.

3. Opt for Eye-Catching Colors to Boost Sales

Choosing an appealing color scheme that easily stands out is an essential prerequisite for a logo design. Colors instantaneously exhibit a persuasive and pervasive effect on the human minds, endearing customers’ interest and attention towards your brand. This will in turn encourage customers to buy your products, thus increasing sale revenues.

These are some important factors that should be carefully taken into account while making color selection for your corporate logo design. These factors will really assist you to select the right colors that will help customers understand what message you are conveying with your business logo.

Importance of Secondary Colors in Corporate Logo Designs

2011-01-06T20:48:00.000-08:00

Colors are the most potent and effective way of communication that can proficiently represent the winning brand identity of a corporation. While deigning corporate logos, colors should be selected according to the purpose and attributes of a corporation so that it will exactly complement with the brand and mission statement of a company. In my previous post, I discussed how primary colors can create professional and unique corporate logos. Now in this post, I am going to describe the significance of secondary colors in corporate logo designs.

1. Green – Symbol of Nature and Freshness

Green is the color that effectively represents life, nature and fortune. It evokes the feelings of nature and eco-friendly things, that’s why, it is usually used in corporate logos of environmentally-friendly supplies, health products, food items and hospitals etc. This corporate color can bring success, harmony and dedication for your business.

2. Purple – Symbol of Sophistication and Royalty

Purple is a corporate color that showcases sophistication, spirituality, royalty and fantasy. Purple color can proficiently represent the nobility of the corporation and is most often found in education and luxury business logos.

3. Orange - Symbol of Creativity and Enthusiasm

Orange color induces feeling of creativity, passion, enthusiasm, flamboyance and brilliance. It can depict dedication, triumph and loyalty of a company. This particular bright and vivid color is commonly used in the logos that encourage socialization and friendliness.

Using varying shades of secondary colors in corporate logo designs can definitely enhance their appearance. Secondary colors can effectively deliver the vision, value and mission statement of your brand to the audience. They provide a more professional look to your business and successfully grab the attention of viewers. And this will ultimately lead to increased sales revenues.

Impact of Primary Colors on a Corporate Logo

2010-12-14T04:54:00.000-08:00

Colors can have a profound impact on corporate entities and significantly depict the nature of a corporate brand. They are considered as the fundamental part of a corporate logo design. As colors have the ability to convey the meaning and mission statement of a corporation to the audience. Lets’ find out how primary colors can create the professional and unique corporate logos.

1. Red – Color of Passion & Strength

Red is the warmest and the most trendy color that shows passion, strength, courage, prominence and enthusiasm. Red colored corporate logos can represent the enthusiasm and zeal of a brand and can significantly grip the onlookers’ attention towards your corporation. Red color is often used to depict passion, strength and excitement of a brand for their customers.

2. Yellow – Showcases Creativeness & Corporate Vision

Yellow is a pure reflection of purity, positivity and creativity. This is a bright and highly visible element of a corporate logo that shows imagination, optimism, warmth, awareness and confidence of the corporations.

3. Blue – Evokes Dignity & Faithfulness

Blue is the most popular color for corporate logo designs that portrays loyalty, confidence, and devotion of a corporation. It is the color of reliability that builds customers trust and confidence for your corporation. Blue color is most frequently used in medical, government and business logos.

Colors are generally used in corporate logo designs to significantly deliver the specific message of a corporate brand. They play a critical part in creating a professional and attractive visual representation of a company. Using different combination of primary colors in a corporate logo design can make it an effective marketing tool for your company.

The Color Effect - What do Colors mean?

2010-10-12T23:28:00.000-07:00

Colors are all-pervading and exhibit a pronounced effect in almost every facet of life. Colors have a great impact on our psychophysical perception and possess an uncanny tendency to change our emotions, feelings, actions and reactions. Various colors exhibit soothing and relaxing effects while some represent luxury, romance and provide an appetizing feel. When colors are used in the apposite ways, they can easily convey the right attribute and message and can endear the onlookers’ attention. In this post we will discuss the meaning of different colors and will explore how they exhibit a sound effect on our perceptions.

1. Red – Energetic & Fulsome

Red color brings stimulating, energetic, invigorating and intense effects. This is a catchy color that stimulates neurons and initiates various psychological and biochemical processes in the body. Red color has the characteristic feature of attracting attention and significantly exhibiting an extroverted impact on the minds of the onlookers.

2. Black – Strong-willed & Regimented

Black color is the symbol of power, discipline and authority. It exhibits an overpowering impact and significantly conveys an ambitious approach.

3. Blue – Self-Reliant & Devoted

Blue color stands for vigilance, righteousness and creativity. It truly symbolizes loyalty and devotion and successfully conveys the message of determination and fortitude.

4. Green – Soothing & Relaxing

Green is a calming, soothing and refreshing color that has significant impact in stimulating positive and optimistic thinking. It brings a soothing effect to the eyes, improves vision and implies health and wealth. Green color also considered as an appetite stimulant.

5. Purple – Spiritual & Perceptive

Purple is a sign of royalty, sophistication and perception. It connotes a luxurious and romantic feminine approach.

6. White – Pure & Individualistic

White is the color of purity, innocence and peace. It reflects a light, neutral and clean feel to the minds of the viewers.

7. Brown – Reliable & Realistic

Brown is the color of reliability, reality, and honesty. Brown reflects genuineness and it is comparatively popular in men than women.

8. Yellow – Bright & Expressive

Yellow is considered as an optimistic color that catches everyone’s attention. Use of this color enhances concentration, intelligence and passion.

9. Pink – Romantic & Friendly

Pink color reflects a pleasurable, compassionate and a soothing impact on the minds of the human beings. This romantic color has tranquilizing effects that brings an affectionate and kind feeling.

10. Orange – Competent & Frivolous

Orange color is considered as an action-oriented and fun-loving color that has comparatively more durable effect than a stimulating red color. It can enhance a more relaxing and soothing feelings and stimulate fervor and dedication.

Indeed, each color has an entirely different affect on the human mind and stimulates certain psychological feelings that induce sensations varying from feelings of comfort and affection to feelings of rage and hostility.

Factors Contributing to a Winning Logo Design

2010-09-07T03:18:00.000-07:00

In this day and age, everyone is well aware of the importance of an effective logo design in the field of internet marketing. As it has a great tendency to make our businesses more profitable and cost-effective. This visual emblem has incredible power to endear attraction of the viewers and create an enduring impression on their minds. In the crowd of online businesses, everyone wants to have a well-designed and elegant logo to attract customers’ attention and for sustaining a unique place in the market. There are various factors that contribute to make a winning logo design; some of them are mentioned below:

Simplicity
To make a winning logo design, it is most important for the designer to keep it simple and effective. A well-designed and simple logo can leave a long lasting impression in the minds of the customers. Keep in mind that it is displayed on every product and brand stationery to represent the brand’s identity, so, this visual impact should be attractive and simple.

Originality
A winning logo should be unique and must embody the individuality of a brand. It must be simple enough to convey the real message of a company. It can develop positive feelings and confidence in the clients that will be advantageous for your business.

Apposite Color Combination
While designing a winning logo it is very important for the designer to use a sophisticated color theme which can give a trendy and stylish look to the logo. Use of right color theme can make the brand identity very effective for the business.

Representing Identity of a Company
Logo design is used as a corporate identity for a company, which should be different and winning. By reflecting the company’s intent and sense of professionalism on the onlooker, it plays a part in depicting company’s qualities and in helping people to associate with your organization.

Scalability
Logos must be scalable so that they can be easily resized and are still able to retain their clarity at any size as per clients’ requirement.

Every business owner wants a winning logo design for a company. It is a visual icon that will be fixed in the minds of viewers. By following the above cited steps a designer can make a winning logo design that will be remembered by people for a long time.

Image Source: self-directedlearningforsuccess.com

Significance of Color in a Website Design Project

2010-08-09T21:43:00.000-07:00

Website design plays a significant role in building a branding strategy of any business. The principles and values associated with colors exhibit a significant impact on the success of a website. Correct and suitable use of colors in a website design project will help you to achieve your desired marketing goals as well as gain customers’ appreciation and admiration. By using the right color scheme in a website design, a graphic designer can alter the visitor’s sentiments, mood and feelings.
Here, some featured properties of the colors are mentioned that definitely highlight the significance of colors in a website design.

Colors – Effectively Change Our Emotions
Color affects our emotions; how we feel, perceive and interact. They have a strong power to make us happy, sad, comfortable, irritated and even nervous. Colors that are used in a website design can draw viewers’ attention and help develop an interest in the site. Through colors, a graphic designer can enhance the look of a website and change the viewers’ perception. Colors can make a website visually appealing, easily draw viewers’ attention and successfully convey the actual message of a company. By performing these tasks a website serves as a valuable marketing tool for a corporation.

Website Design – Right Color Scheme is very Critical
Colors choice is a critical aspect of a web design project. It settles on how valuable and effective your website would be to your potential clients. Selecting the right color scheme is very essential in order to effectively convey the message and to create awareness about the brand. Colors have deeper and cornucopia meaning and exhibit a strong impact on the minds of the visitors. So while designing a website, picking the optimum colors will make it a usable and functional marketing tool for the company. The decision of selecting color scheme is extremely important and must be taken carefully. Any wrong choice would not only exhibit adverse effects on visitors’ experience but it will also create a bad impression on the customers’ minds.

How to Create an Aesthetically Appealing Website Design?
To make a website marketable and profitable, select those colors that suit best according to the business profile. Like websites that contain blue and white colors are supposed to be more popular; as blue depicts stability, wisdom and reliability and white represents nobility. Likewise, green has a cool and calm effect on the eyes; which is why it is mainly used in hospitals to exhibit a good impact on the patients and doctors as well. Similarly, pink, red, orange and yellow colors are used for sites that cater to fun, youth, fiction and beauty.

The main aim of colors is to convey the message of a website to the viewers. Audience builds the perception of your business standards after viewing a website. So, simplicity, creativity and use of right color scheme can catch viewers’ attention, trust and confidence and will surely make your business successful.